Dec 24, 2007
Our first report from Earls Cour, Whyte & Mackay Boat Show, 2007
Earls Court Boat Show in £3.5 million sponsorship deal
22 Feb 2007
Brooke: 'whole industry will benefit'
Whyte & Mackay and Earls Court commit £ 3.5 million to the Earls Court Boat Show in 2007
In a statement, released yesterday (Thursday) afternoon, the companies went on to say they have now signed a three year deal with an option to extend further after the 2009 event. This investment level means the sponsorship will extend far beyond the Earls Court Boat Show itself.
'This sponsorship is an ideal and natural fit for Whyte & Mackay,' said Matthew Gordon, Whyte & Mackay Group marketing director. 'Our relationship with the water goes back 100 years. And through this sponsorship we will connect with all of the boating community not just at Earls Court, but throughout the country over the next three years.'
'Throughout the negotiations, Whyte & Mackay has consistently demonstrated an affinity with our ideals and vision for the Earls Court Boat Show,' said James Brooke, Earls Court Boat Show director. 'The scale of their commitment demonstrates the massive commercial appeal of the boat show. This sponsorship is not just great news for us, the whole industry will benefit from it.'
When BB asked Gordon if recent press reports that Whyte & Mackay had been sold to the United Breweries Group might change the company's Earls Court Boat Show deal, he said: 'There's nothing definite yet and we've been talking for some time. But even if the deal goes through, the Earls Court Boat Show sponsorship will continue.'
According to the press statement, in the last four weeks the Earls Court Boat Show has had well over 500 stand applications from companies representing every sector of the marine industry.
This represents over two thirds of the total floor space available to the show in Earls Court 1 and 2, and at the appropriate time a full list of exhibitors will be released. Following discussions with many leading marine manufacturers it has become clear they intend to have representations at the Earls Court Boat Show.
BB asked Brooke for a list of exhibitor names some time ago, but none has been forthcoming. We spoke to Derek Carter of Fairline and David King of Princess and both confirmed they were not interested in the Earls Court Show.
But some of the smaller companies - the retail sector in particular - have indicated interest in going to Earls Court.
Whyte & Mackay Earls Court Boat Show Preview
September 7, 2007
Ambassadors gather outside the Earl's Court Exhibition for a sneak preview of the all-new boat show
This morning three of the ambassadors of the all-new Whyte & Mackay Earls Court Boat Show gathered for a photo call outside the main entrance of the Earls Court exhibition centre.
They were single-handed yachtswomen Dee Caffari, Class 1 Powerboat Champion Steve Curtis and Powerboat Racer Shelley Jory with her Honda 225 raceboat Team Raymarine.
Each of them share fond memories of Earls Court as a venue for boat shows.
Like most of us, World Powerboat Chamption Steve Curtis recalls being dragged to the exhibition centre at an early age by his dad.
The demise of the Earls Court Boat Show run by National Boat Shows and the British Marine Federation was a “great loss to boating”, he said, adding that this entirely new event should “bring the fun back into boating”.
Nick Gaskin, Customer Marketing Director of whisky company Whyte & Mackay said “we are delighted to be a sponsor”.
He added: “there is so much passion, excitement and a real sense of community spirit among everyone taking part.”
Motorboat exhibitors will include Cranchi, newcomers Cobia Boats and Cruisers Yachts.
The PRINZ 54 will be making its exclusive debut at Earls Court. The 54 sportscruiser is a 3-cabin design sporting the revolutionary Volvo Penta IPS system.
Steve Curtis and Shelley Jory will be part of the ‘Powerboat Village’ at the show in December. The village attraction will be set up like a racing pit and will showcase many different types of powerboats; with some important historical boats too.
Shelley, Steve and fellow race drivers will be on hand to chat to visitors and answer questions about their sport.
Front – James Brooke, MD of the Whyte & Mackay Earls Court Boat Show shakes hands with Nick Gaskin, Customer Marketing Director of Whyte & Mackay
Back – left to right Dee Cafari, Steve Curtis and Shelley Jory
For Earls Court One, exit at the Warwick Road exit of Earls Court station and the entrance to the venue is directly opposite the station.
Earls Court station is on the District and Piccadilly lines only 10 minutes from the West End, and with easy access to a few mainline stations.
For Earls Court Two, Brompton Hall and Earls Court Conference Centre, exit either at Earls Court station or at West Brompton station.
West Brompton Station is on the District line on the Wimbledon Branch from Earls Court. The entrance to the venue is directly opposite the tube station exit.
Silverlink and Southern trains run direct services to West Brompton station for Earls Court and Kensington Olympia. Direct services run from Clapham Junction, Gatwick Airport, East Croydon, Watford Junction, Willesden Junction and Stratford.
For National Rail enquiries please visit www.nationalrail.co.uk or call 08457 48 49 50.
You can also purchase rail tickets online at thetrainline.com.
Earls Court - West Brompton station.
The entrance to the venue is directly opposite the exit at West Brompton station.
For the quickest route from Waterloo International Station to the venues, take the Jubilee line to Westminster and change onto the District Line to Earls Court. For information about Eurostar, visit www.eurostar.com
Earls Court Earls Court is served by the following bus routes Warwick Road (Earls Court One): 74, 328, C1, C3 Lillie Road (Earls Court Two): 190
Please be advised that it is quicker and easier to travel to the venues by public transport.
Directions to Earls Court.
From M1/A1/M11/A10 take the A406 westbound to A4. Continue on A4 over Hammersmith Flyover until A4 becomes West Cromwell Road and follow signs.
From M4/A4 follow directions as above.
From A3/M3 follow signs for central London, take Wandsworth or Putney Bridges. From Wandsworth Bridge, turn left onto New Kings Road, turn right onto Fulham High Street, which becomes Fulham Palace Road, turn right onto Lillie Road and follow signs. From Putney Bridge, turn left onto Fulham Palace Road and follow directions as above.
From M2/M20/A2 follow signs to central London, take Blackfriars, London, Waterloo, Vauxhall, Southwark, Chelsea or Battersea Bridges, turn left along Embankment and follow signs.
From A12/A13 follow signs for central London towards Tower or London Bridge. Do not cross bridge, instead continue along Embankment and follow signs.
With over 1,000 departure points across the UK, National Express offer round the clock services to the heart of London via London Victoria Coach station giving easy, affordable access to Earls Court and Olympia. Some routes also stop on Earls Court Road, a stone’s throw away from Earls Court.
You can buy tickets online at www.nationalexpress.com or call 08750 808080 or visit your local National Express outlet.
Getting here from London airports Earls Court and Olympia are easily accessible from London’s three main airports – Heathrow, Gatwick and Stansted – via underground and mainline rail services.
Take the Piccadilly line to Earls Court. For Olympia, change onto the District Line to Kensington Olympia.
Alternatively take the Heathrow Express to Paddington and change onto the District Line to Earls Court.
General enquiries 0870 0000 123
You can take the Gatwick Express to Victoria and change onto the District Line to Earls Court and Olympia.
Alternatively train services run through Clapham Junction where you can change onto a direct train to Earls Court or Kensington Olympia.
General enquiries 0870 000 2468
You can take the Stansted Express to Liverpool Street and either take the central line to Holborn and change onto the Piccadilly line, or the Circle Line to Edgware Road and change onto the District Line to Earls Court.
General enquiries 0870 0000 303 www.baa.com/stansted
The Western extension to the London congestion charging zone will come into effect on 19 February 2007.
Whilst Earls Court and Olympia are not situated within the charging zone, the venues are now on the edge of the zone and customers are advised to take care when navigating through the surrounding roads.
The Whyte & Mackay Earls Court Boat Show is in partnership with the Princes Trust
The Sales Team.
Earls Court Boat Show Ltd, 1st Floor, Newcourt House, New Street, Lymington, Hampshire. SO41 9BQ. Tel: +44 (0)1590 679338